Wednesday, September 8, 2010

Eataly - A Food Lovers Orgy

I've had more quickies with Eataly than Don Draper had in Season 2. Admittedly, the vicinity of my office to this Italian gastrodome compels me to sample every delectable morsel. I've indulged in 'dirty' one month aged parmesan cheese; wrapped my finger around 5 different types of San Daniele prosciutto; thrown back shots of warmed hazelnut chocolate and bitten into chewy Italian bread with the gluttony of a recovered celiac.

But these culinary experiences are not why I am salivating. I could fly to Rome for a weekend or eat at any one of Batali's eight New York restaurants and experience the same sensory pleasures. Eataly is much more enlightening than that.

Eataly smashes together two incongruous philosophies, commitment to everything Italian and commitment to everything local, sustainable and seasonal. I'll leave it up to the foodies to debate the success, but as a nutritionist who loves to eat and is an advocate of the green movement, Eataly kicks the Greenmarket and Wholefoods off its smug 'green' pedestal. It offers local produce in one small area (no more traipsing around Union Square for the perfect apple), it is cheaper (yes, who would have thought), you can pick up olive oil that is so grassy you'd think it had been infused with medicinal marijuana, you can buy beef from the same supplier as Minetta Tavern's famed black label burger AND it offers a concierge service that only Jetcard carrying moguls are used to - the Vegetable Butcher!

The Vegetable Butcher will prep, clean, scrub and chop your vegetables. I've had onions diced, bell peppers sliced, fava beans shelled and carrots peeled and julienned. The cost - it's free! And what a brilliant idea for Batali. Use your sous chef's downtime to stimulate more spending and get kudos for encouraging Americans to eat their greens; perhaps Batali should start consulting to the White House.

1 comment:

Unknown said...

Thanks for shearing such a nice and be useful post. I like it most and appreciate you for this great post.
corporate team building Buckinghamshire
team building Buckinghamshire